Yesterday I received my renewal package for my season ticket. The theme- spin would be a better word – was that Fulham is a “club like no other”: one of the attributes of this is is ‘resolve’. It’s a quality our defence might envy but does not possess; they have conceded 76 goals and Rotherham looked like scoring with every attack last Wednesday at arguably the worst performances seen at the Cottage for many a year.
The blurb did admit that this is “not the easiest of times”. No, we have suffered relegation last season and we are limping to the line like some out of condition marathon competitor. But, wait for it, next season will be one “like no other”. Gosh, we might even finish top half and concede less than fifty goals. Bold claims are made in the package “our commitment to raising our game is uncompromising”. So far it’s about as uncompromising as the Fulham defence.
It’s exaclty because of such spin that the Fulham supporters I know are not exactly flocking to renew. We are offered a 15% discount to reward our loyalty. These discounts are normally offered so clubs have some summer income. We expect not words, not crafted promises, but deeds: just look at how Norwich turned round their season by appointing Alex Neil.
The first supporter to renew was interviewed at half-time last Wednesday. There was a resounding chorus from the Hammersmith End “You don’t know what you’re doing”. Enough said.