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It’s going to get worse … before it gets more worse

It occurred to me yesterday that you can get up to some pretty weird things trying to occupy yourself during these lock-down days. It’s all relative, of course. Here in The Rust’s editorial command centre on the second level deck of the publisher’s superyacht moored two miles off the coast of [...]

March 29, 2020 // 0 Comments

It’s tough out there when fundamentals don’t work

The subject of elite women’s sport is a vexed one in which aspiration, political-correctness and straightforward business reality collide with a distinctive but compelling thud. Here on The Rust we take no particular delight in occasionally drawing attention to, or commenting upon, some of [...]

March 24, 2020 // 0 Comments

Another “spot” from a favourite scribe

No apologies from me for my link today. I have made no secret of firstly, my respect and admiration for Tom Peck who writes political sketch/opinion pieces for The Guardian newspaper and secondly, my conviction that we Rust columnists exist not to ‘ape’ or attempt to provide front-line [...]

March 20, 2020 // 0 Comments

The business side of it

For musical Rusters – or even just those fascinated by the music industry, here’s an editorial that appears today upon the website of – THE [...]

March 11, 2020 // 0 Comments

Some things keep changing – and some don’t

It is of these things that in the world of entertainment some of the standard rules of business apply and some don’t. In one sense it’s an obvious point to make – and no doubt most sectors (e.g. fishing, fashion, flying and … er porn) would probably claim similar – but few have been more [...]

March 8, 2020 // 0 Comments

Just another day at the bank

My late father used to take a fairly robust attitude towards alleged corporate inefficiency, incompetence and/or poor practice which is why, whenever he came across a glaring example, he always contacted the head of the organisation concerned. He justified this practice on the basis that – in the [...]

February 22, 2020 // 0 Comments

“Fake News” musings

One of the joys of being ‘being a certain age’ is the sense you has seen it all before even if, on a personal level, that isn’t quite necessarily true. The art of staying personally relevant in the 21st Century is tied to the notion that, whatever is going on, the essential nature of the [...]

January 27, 2020 // 0 Comments

Sometimes it comes to this

I once heard an interview in which the learned guest offered the statement “If you ask forty-two economists their view, you’ll get forty-two different answers”. Arguably – if you’re anywhere as cynical as I am – the logical extension of this dictum is the assumption that, if just [...]

January 26, 2020 // 0 Comments

The art of it is that there is no art

During our impromptu festive phone call yesterday, in passing the Rust’s editor and I touched briefly upon the number of business journalists, marketing and branding experts, friends and acquaintances who still express themselves baffled by our astonishing global commercial success. Actually, to [...]

December 14, 2019 // 0 Comments

Getting a taste for it

The drinking and appreciation of wine is arguably one of the great hobbies of Man. There’s been a lot of it about for tens of millennia and who could argue that relaxing over a glass of something rather special isn’t one of the great pleasures of life? I’m certainly not going to. Across the [...]

November 23, 2019 // 0 Comments

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