Moving it forward without leaving it behind

The Rust is proud of its reputation as one of the world’s leading observers and commentators upon the key issues facing elite global sports – performance-enhancing drugs; corruption; rampant commercialism; the pros and cons of armchair TV sports-watching versus actually ‘being there’; the grind and wear and tear of elite professional sport as it relates to long-term health (both physical and mental); coming to terms with retirement from professional sport; the principles of promoting integrity, fairness, learning to lose ‘in the right way’ (as well as win); the positive benefits of collective comradeship of supporting your team or nation; and, of course, spreading the word about the general benefits of taking exercise.

Here’s a link to an interesting piece by Tim Lewis upon the tricky question facing every major sport – how to evolve in order to stay relevant and commercially successful in the ever-changing modern world of mass-media and globalisation – which appears today upon the website of – THE GUARDIAN