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Plenty of hot air but still going nowhere fast

These are indeed strange times. Over the past seven months one doesn’t need have to travelled too far down the avenue of degrees of cynicism to have gained the impression that the world has taken leave of its senses and that every principle of the human condition – and quite possibly also [...]

June 30, 2020 // 0 Comments

An unwelcome ‘Road to Damascus’ moment

That’s it – I’ve had it up to here now … and from this point forward I shall be going to go to my grave behaving as disgracefully as I can. Those Rusters who have been following this organ from the very first will be aware of our mission statement to observe and comment upon the world [...]

June 27, 2020 // 0 Comments

Buying into a fantasy – meanwhile, others are living one

We’ve learned plenty about the human race – and individual nations – during this cornonavirus crisis and like the proverbial curate’s egg some of it has proved to be good only ‘in parts’. Unfortunately for him, former Tory prime minister John Major will forever be associated with the [...]

June 26, 2020 // 0 Comments

A trip into the countryside

Yesterday afternoon I travelled up the M40 to visit my daughter Grace for only the second time since the end of February, almost three weeks before the UK’s lockdown began, when she had announced she was pregnant. A combination of the lockdown rules and a natural desire on her part to avoid risks [...]

June 24, 2020 // 0 Comments

Football is indeed back but not necessarily as we know it, Perkins

Following the resumption of football’s Premier – and other – league seasons there has been much discussion of how playing in empty seasons due to the current post-lockdown restrictions has impacted teams, back-room staff, broadcasters and the game generally. Opinions are somewhat [...]

June 23, 2020 // 0 Comments

Going ‘off piste’ for a moment

One of the Rust’s engaging features to my mind – consistent with comments made by many of its readers that write to me – is its unique and somewhat haphazard approach to its mission. I’ve lost count of those I fall into conversation with – especially those with connections to marketing [...]

June 22, 2020 // 0 Comments

On the outside, looking in

Like most Rusters I know – whilst in the cause of ‘staying relevant’ I deny it is a foreign land to me when challenged by my juniors – my depth of understanding and indeed use of the manifold intricacies of social media are minuscule. In fact, bar a brief flirtation with (1) [...]

June 18, 2020 // 0 Comments

You could not make it up

Bob Tickler passed me an interesting consumer problem. He had purchased at ASDA a Google voucher for £25 for  his godson’s birthday. It said on the back that it was only compatible with Android appliances so his godson could not use it to buy video games. His mother, who knows her consumer law, [...]

June 16, 2020 // 0 Comments

Drifting towards we know not what

As – six months on and in a collective state of near-chaos – we dive into the coronavirus pandemic’s vast ocean waves crashing onto our section of the beach of global humanity it occurs to me that one item we are sadly lacking at this point – and the one thing we desperately need [...]

June 16, 2020 // 0 Comments

It’s going to get worse before it gets better

From today “non essential” shops in England can open for business provided that in advance they’ve rendered themselves ‘Covid-secure’ or whatever it was that Boris said they should. Obvious I cannot speak for any else’s view of how things are going for the UK at the moment, but mine is [...]

June 15, 2020 // 0 Comments

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